Next week (1st June) we launch an awareness campaign across Scotland showcasing roles within the key sectors to make young people more aware of the types of jobs involved and what skills/qualities would be required.
We want to tap into the energy of key workers to push this campaign forward and inspire the next generation. The campaign will be promoted across the social media platforms of all 21 DYW Regional Groups and will feature a variety of sectors and job roles. The young people in Scotland are the future of our workforce and we hope that this campaign inspires them into roles that have proven to be invaluable in protecting us all during this time.
This pack contains all the information and resources you will need to get involved.
How can my business get involved?
We would be delighted if your business can support this campaign. You can do this is two ways and we have compiled some guidance for you of things you might like to include, below.
Take a short video of yourself talking about your role as a key worker, the skills you use, your career pathway and how young people can follow in your footsteps.
Using a photograph of yourself in uniform or in your working environment and share what your job is, the skills you use and what makes you proud to be a key worker.
If you would like to take part in the campaign please post your completed video/photo on LinkedIn and/or twitter tagging us @DYW_ForthValley and using the hashtags #DYWKeyWorkers #AJobForEverybody
Activities for young people
If you are a teacher or parent you can get involved too. We want to encourage young people in the local area to take part by designing what a key worker in their area looks like or writing a poem.
Activity 1 – Design your own Key Worker
Design what a key worker in your community looks like using either of the templates below. If you don't have a printer simply draw us a picture or use your favourite digital tool. Describe what they do and the qualities and skills they use in their role.
Activity 2 – Write your own key worker poem
Write your own key worker acrostic poem using the template provided.
If you would like to take part in the campaign please post your completed activity on twitter tagging us @DYW_ForthValley and using the hashtags #DYWKeyWorkers #AJobForEverybody
We look forward to seeing your #DYWKeyWorker posts next week and we thank you in advance, not only for supporting this campaign, but for the incredibly important jobs you do to keep the country moving at this challenging time.